Statements
The Utah Hockey Club has officially unveiled its color scheme, logo, and jerseys for its inaugural season in 2024-25. After relocating from Arizona, the Utah team has chosen primary and secondary colors that are reflective of the unique landscape of their new home state.
For the debut season, the team will utilize the Utah Hockey Club moniker while deciding on a more permanent rebrand for the 2025-26 season and beyond. The new colors and uniforms will debut while the team awaits its future name and logo, determined by a fan vote.
New Color Scheme
Utah has chosen "rock black," "salt white," and "mountain blue" as its color scheme. These hues resonate with Utah’s natural beauty and rugged terrain. The club is keeping the logos simple, opting to use "Utah Hockey Club" in various forms, including versions featuring the outline of the state of Utah. These colors are intended to stay even after the new name is finalized following the fan vote.
Jersey Designs
The home sweater will feature black as the primary color with "UTAH" boldly spelled out diagonally. The away jersey will mirror this design but use white as the primary color. This diagonal text format is a common and recognized design in the league, famously employed by the New York Rangers. Other teams such as the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have also utilized this design in recent alternate uniforms. The simplicity and classic feel of the uniforms provide a sense of tradition as the team prepares for its permanent identity.
Upcoming Rebrand
The Utah Hockey Club aims to finalize its permanent rebrand soon, with fan voting for the new team name scheduled to end on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name. This community-driven approach to the rebrand highlights the organization’s commitment to building a strong, local fan base from the outset.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape," said a team spokesperson. "While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity."
The team added, "Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community."
As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike. "The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds," the spokesperson continued.
The unveiled design and color schemes not only set the stage for expectations in the future but also create a sense of belonging and pride among fans and players. "This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come," the team representative concluded.
In summary, the Utah Hockey Club's decision to move forward with a temporary name while fans choose the permanent one, along with the initial reveal of jerseys and color schemes, has set a strong foundation for their future. The fan-driven approach to the rebrand signifies a deep connection with the local community, ensuring that the team not only represents Utah on the ice but also embodies the spirit and passion of its fans. As the club gears up for its inaugural season, the excitement is undeniable. The cohesive blend of tradition and new beginnings marks a promising start for the Utah Hockey Club.