Sources from NBA teams have expressed difficulty in securing workouts with Bronny James. This has not gone unnoticed, as Bronny has worked out individually for just two teams: the Phoenix Suns and the Los Angeles Lakers. According to his agent, Rich Paul, this is by design.
Agent's Strategy and Defense
Rich Paul maintains that Bronny has not received different treatment compared to other players. The strategy is to find a team that genuinely values Bronny and to push him towards that team. Paul cites examples of other players like Talen Horton-Tucker, Brandon Boston Jr., and Chris Livingston, who also landed guaranteed deals with only a few workouts.
The same strategic approach was used with players such as MarJon Beauchamp and Darius Garland. Notably, withholding medical information from teams is now prohibited by the NBA's collective bargaining agreement, adding a layer of complexity to the strategy.
Context and Developmental Needs
NBA teams are eager to see Bronny in different contexts, apart from his time at USC. Rich Paul emphasizes that the context and development needs for Bronny are carefully considered in his strategic planning. He insists that these strategies ensure genuine opportunities for Bronny.
LeBron's Influence and Future Plans
Previously, LeBron James had expressed interest in teaming up with his son in the NBA. However, it appears that the focus has shifted. LeBron recently completed his 21st season and could become a free agent. While Bronny remains concentrated on making it to the league, playing alongside his father is not his primary goal. Rich Paul reveals that LeBron is not entirely fixated on playing with Bronny. "LeBron is off this idea of having to play with Bronny. If he does, he does. But if he doesn't, he doesn't," Paul emphasizes.
Potential Destinations for Bronny
It seems Bronny is likely done with workouts unless something unexpected occurs. Rumors suggesting that LeBron would re-sign with the Lakers if they draft Bronny have been dispelled. According to Rich Paul, "there's no deal made that it's guaranteed that if the Lakers draft Bronny at 55, he (LeBron) will re-sign." He further asserts, "If that was the case, I would force them to take him at 17. We don't need leverage." Additionally, LeBron is not considering signing with Phoenix for a minimum deal.
Bronny has garnered interest from several other teams, including the Minnesota Timberwolves, Dallas Mavericks, and Toronto Raptors. Notably, the Mavericks' Nico Harrison has a good relationship with Bronny. The Raptors, led by President Masai Ujiri, could even draft Bronny without a workout if they have a pick at 31. Jonathan Givony notes that this strategic planning adds complexity to Bronny's draft experience.
As the basketball world watches closely, the goal remains clear: find a team that values Bronny and secure his place there. Rich Paul reinforces this message, stating, "This is nothing new. The goal is to find a team that values your guy and try to push him to get there."
As the draft process continues, Paul's approach seems steadfast. He emphasizes the importance of understanding the context, saying, "Bronny is the same as my previous clients. I got the word out early to teams that if you plan on bringing Bronny in, here's what you need to know: If you won't give him a real deal, there's nothing to talk about."
The basketball community remains vigilant, anticipating where Bronny James will ultimately land in the NBA. The intricate dance between teams and agents continues, as does the unique narrative surrounding Bronny's path to the league. With the keen interest and strategic planning involved, one thing is certain: Bronny's journey to the NBA is anything but ordinary.