Atlanta Hawks Rekindle Partnership with Peachtree TV

Atlanta Hawks Make a Triumphant Return to Peachtree TV

In an exciting development for basketball enthusiasts, the Atlanta Hawks are making a nostalgic return to Peachtree TV after a hiatus that spanned nearly three decades. This marks a significant moment for the team and its fans as they revisit a partnership reminiscent of the glory days of the 70s through the early 90s.

Starting January 12, 2024, Peachtree TV is set to broadcast every Friday night Hawks game for the remainder of the 2023-24 NBA season, with the exception of the game on March 8th. In a slight adjustment, the channel will showcase the matchup against the New Orleans team on March 10 instead. This strategic move ensures that fans won't miss a moment of the action during these prime-time slots.

The historical context of this partnership runs deep, with the Hawks games previously being aired by WPCH from 1972 until 1994 and by WANF from 1986 to 1993. The revival of this tradition begins with a special arrangement where the first two games will be simultaneously broadcast live on both Peachtree TV and WANF, creating a bridge between the past and present broadcasting experiences.

Ensuring comprehensive access, live Hawks games will be available not only on Peachtree TV but also across major cable and satellite services, as well as various Gray TV stations throughout Georgia and Alabama. This widespread coverage aims to bring the thrill of the game to every corner of the region.

A Star-Studded Commentary Team

Adding to the excitement, the broadcasts will feature a seasoned commentary team from Bally Sports Southeast. The lineup includes none other than Dominique Wilkins, Bob Rathbun, and Tabitha Turner, whose insights and play-by-play narration promise to enhance the viewing experience. Furthermore, Baillie Burmaster, the Sports Director from WANF, will lend her expertise to the broadcasts, offering in-depth analyses and updates.

The Hawks' Friday night schedule is packed with high-stakes matchups against formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These games are not just regular-season encounters; they're battles that could define the Hawks' position in the league standings.

Peachtree TV's commitment to basketball extends beyond the Hawks, having been the broadcasting home of the College Park Skyhawks since 2019. This expansion into NBA territory reinforces the channel's dedication to delivering top-tier basketball content to its viewers.

Recent On-Court Struggles

Despite the positive news off the court, the Hawks have faced challenges on it, notably in a recent game where they squandered a significant lead to the Sacramento Kings. The loss was attributed to a lackluster performance in the second half, with key players Dejounte Murray and Bogdan Bogdanovic contributing a mere two and three points, respectively, during that period.

The statistics paint a stark picture of the struggle, with the team's field goal percentage plummeting to 28.9 percent and their success rate from beyond the arc dropping to 21.7 percent in the second half. These figures underscore the need for a tactical shift and better execution moving forward.

Leadership Perspectives

Reflecting on the new broadcasting partnership, Andrew Saltzman, an executive associated with the team, expressed his enthusiasm. "It provides fans a new, complimentary way to view the games," he stated, acknowledging the added value this deal brings to Hawks supporters. His sentiment was clear: "We're excited about the deal," and he extended gratitude towards Peachtree TV and Gray TV for their roles in facilitating this collaboration.

Erik Schrader, another voice in the conversation, highlighted the broader implications of the partnership. "Bringing the Hawks back to broadcast television provides accessibility to all fans," he remarked, emphasizing the inclusive nature of the initiative. He also pointed out the potential for engaging new audiences while catering to long-time supporters, suggesting that this move could bolster the Hawks' fan base significantly.

On the coaching front, Quin Snyder, the Hawks' head coach, called for "better execution and a collective approach" following the team's recent setbacks. Meanwhile, player Clint Capela voiced concerns over the team's frustration and emphasized the urgent need for a tactical shift. These comments reflect a united front within the organization, focused on overcoming the current challenges and striving for success on the hardwood.

As the Atlanta Hawks embark on this renewed journey with Peachtree TV, the stage is set for an enthralling season filled with high expectations and the promise of reconnecting with a legacy of passionate fandom. With the spotlight shining brightly once